Highlights from the Boston Agile Marketing Meetup on January 29, 2014
Mike Telem of Insightera, Agile and Marketing Automation
Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.
9 Practical Ways to Implement Agile Content Marketing
What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into […]
What IT Can Teach Digital Marketers About Leading Change
Show me someone who enjoys change. Massive publishing franchises and consulting operations have been built on the back of the simple fact that human beings are hard wired to resist change. By and large, we’re creatures of habit and seekers of certainty, which are characteristics that live in direct […]
Rebranding Agile: How agile marketing is changing the way marketers work
Kirstin Falk of Red Bricks Media: Agile and the Marketing Agency
Kirstin Falk of Red Bricks Media share how her agency is using Agile to support clients and manage day-to-day operations.
Agile Marketing Whiteboard Session with Jonathon Colman
Great overview presentation about Agile Marketing by Agile Marketing Rockstar Jonathon Colman on Moz.com. I like the way he ties in some points about the Lean Startup. Click here to view original web page at moz.com
Agile Marketing: Notes from TechDay Camp
This weekend, John Cass and I had the honor of presenting at TechDay Camp, a daylong conference on making technology work for businesses. Our session covered Agile marketing–its history, why it works, and how to get started. What we covered included: Agile marketing draws on the tradition of Agile […]
The agile model: a part-art and part-science approach to marketing
Left Brain Right Brain As part of a recent digital transformation program, I’ve been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us. The art being the growth of content and social over the ‘old world’ reliance on […]
The Agile Marketing Manifesto on Pinterest
The Agile Marketing Manefesto #agile #marketing #cmo