Jim Ewel and guest Dominica DeGrandis discuss the importance of making work visible in order to optimize workflow and prevent time waste. DeGrandis, author of Making Work Visible, explains how seeing work visually helps engage...
The practical realities of Agile Marketing with Anthony Coppedge of IBM
In this episode, we talk with Anthony about the tangible issues and challenges of employing Agile Marketing in an organization like IBM.
Giannina Rachetta of 3M Shares Her Agile Marketing Journey
In this episode, we’ll talk about how 3M is using Agile marketing, how they got started and how they overcame challenges like personnel changes. Frank Days 00:03 I'm Frank Days here with Melissa Reeve, your hosts for today's episode. Joining us is Giannina Rachetta,...
The past, present, and future of Agile Marketing with Andrew Burrows of IBM
We talk with Andrew Burrows about the adoption and evolution of Agile Marketing at IBM. He also shares his point of viewon the future of the movement and his involvement in the AgileMarketing Alliance. Highlights include: What led him to Agile Marketing The challenges...
Melissa Reeve and Jim Ewel share the latest about the Agile Marketing Alliance
The Marketing Agility podcast is back! Join us as we talk with old friends Melissa Reeve and Jim Ewel of the Agile Marketing Alliance. They share the latest with the latest news from the group. Highlights include: What motivated...
Elissa Fink shares Agile Marketing Stories from Tableau
For the final episode in this series we reached out to Elissa Fink who served as the CMO at Tableau through an increadible period of growth. Elissa was practicing and scaling agile before most marketers knew what it was. She currently sits on Concora's board, has been...
Justin Zimmerman returns to talk Scaling Agile Marketing
This episode features Justin Zimmerman of RedX—you may recognize that name since he's been on the podcast before. We're checking back in with him to see how his agile journey has progressed and scaled. He talks about the importance of training and onboarding in the...
Kiley Vorreiter of VRBO shares experiences scaling Agile Marketing
This episode features Kiley Vorreiter, a creative program manager at Vrbo (formerly knowm HomeAway). Though Kiley does not have a technical background, she's completed an advanced Scrum certification and has been putting it to work at Vrbo. Kiley is in what she refers...
Andrea Fryrear shares Agile Marketing User Stories
In this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book.
Brian Homsi shares Agile Marketing Experiences at Bose
This episode features Brian Homsi who serves as an agile delivery manager at Aetna but who came on the show to speak about the agile transformation work that he helped lead at Bose. Brian is a cerified Scrum Master who helped introduce agile marketing at Bose. The...