Travis Arnold shares how agile marketing helps improve his team's performance and asks why marketers don't always analyze their performance. (read more...)
Involver & Agile Marketing – Video with Jascha Kaykas-Wolff – YouTube video
Recent Marketing Agility Podcast guest Jascha Kaykas-Wolff talks about how Involver is using agile marketing.
Dan Marks, CMO of First Tennessee Bank
Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Mike Volpe CMO of Hubspot
Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency. ***Follow our ongoing conversation about...
Agile for Marketing – Dumas Blog
Here are some basic observations by Dmitry Bekinin about companies running agile for marketing. (full article...)
AGILE MARKETING: why marketers love it? – Agile-UX.com
Agile coach Jean Claude Grosjean shares a real-world example of agile in marketing. Check out how he segments planning into three levels: roadmap (annual plan), release (quarterly plan) and sprint level (3 weeks). (read full article..)
Experimental marketing: 1 out of 20 ain’t bad – Webbishblog.com
Scott Brinker talks about the OfficeMax "Elf yourself" campaign and how viral campaigns like this require significant trial and error are idea for an agile marketing approach. (read full post...)
When an MBA Isn’t an MBA, and Agile Marketing – Subjectively Speaking
Alan Belniak who directs all things social at PTC shares his thoughts about the brewing "holy war" between waterfall and agile marketers. (read more...)
A Day in the Life of an Agile Marketer – ClickZ
Brian Massey talks with Rose Holston of Aviso Communications about how an agile marketing organization would operate. (read article...)
David Meerman Scott
Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.