Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.
Jon Miller, VP Marketing of Marketo
Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.
Scott Wilder, Human 1.0 and formerly of Intuit
Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit.
Jim Alexander, Socially Mediated
Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
What’s the Big Deal About Agile? – ClickZ
Ghennipher Weeks makes the connection between agile in the technology space and the value of agile in marketing. (read more...)
Marketing the Agile way – Productcamp Austin
Interesting presentation about Agile Marketing from Podcamp Austin by Kirsten Knipp.
Alan Belniak, Dir. Social Media Marketing, PTC
Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
Agile Marketing Method – Marketbright
This article explains the benefits of agile in marketers would understand and provides a basic idea how it works. (read article...)
Matt Magee, VP Digital Strategy, PJA Advertising + Marketing
Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency projects are best...
Agile Marketing Webinar – Ektron
Tom Wentworth, VP of Web Solutions for Ektron discusses agile marketing and how their tools can help. The video contains plugs for their product but it still has some quality slides about agile marketing (see archived webinar...)