We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.
Agile marketing meets TV – Biznology Blog
Mike Moran discusses how agile marketing can help optimize the performance of TV advertizing. [full article...]
Are You Practicing Agile Marketing? – Business Insider
Amanda Maksymiw shares one model of how to practice Agile in marketing teams. (read more...)
Get it right 98% of the time, and double-check the important stuff – Greg Meyer
In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post...)
How to Build Your Own Agile Marketing Team – MP Daily Fix
Jascha Kaykas-Wolff of Mindjet talks about what it takes to make the move to using Agile in marketing teams. He also shares what he sees as the key things he has focuses on when build out this team
A seven step approach to agile marketing
n the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works.
15 essential elements of an agile marketer
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does...
Does B2B marketing need a new management paradigm?
Here are some slides from last week's B2B Magazine's NetMarketing Breakfast in Boston. It was interesting that the session was about social media but all four of us talked mostly about other things. So, what things are you doing to be more agile? Does B2B marketing...
One model for an agile marketing plan
A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discovered something something shocking that explained his untimely demise – his 54 page marketing plan.
Brian Singer, Cloud Computing Lead, BMC Software
Brian Singer shares how he used agile marketing to drive content marketing programs.