In this episode, Yvonne Delaney discusses the importance of making organizational change stick when transforming an marketing organization to Agile. Yvonne worked on creating an agile center of excellence for change agents within a bank. She participated in a coaching...
Ā Episode Summary:Ā In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including...
This interview will focuses on scaling Agile, OKRs, working with private equity firms, what most organizations get wrong when adopting Agile marketing, and other topics. Our guest is Yuval Yeret, a SAFe fellow, co-contributor with me to IC-Agileās Agility in Marketing...
Weāre speaking with Josh Bradshaw, Agile Coach at Workiva with a deep background in both Agile and marketing. Josh will be sharing his story with us today and talking about managing change in organizations. Show Notes: Episode: Managing Change with Agile in MarketingĀ ...
In this episode, Melissa Reeve leads a panel discussion about the past, present, and future of AI in marketing and how it relates to Agile Marketing. This panel includes: Paul Acito, Dr. Sarah Smith-Robbins, and Samantha Daugherty.
We had the pleasure of speaking with Laura Perrott, Global Director of Brand and Digital Marketing at Colt Technology Services. Laura got her start at Telecom New Zealand, and then moved to the UK, where she joined Colt Technology Services. In her thirteen years at...
This is part two of the conversation between Hannah Bink, Senior Director of Digital Marketing and Operations at Scaled Agile and Melissa Reeve of the Agile Marketing Alliance (https://agilemarketingalliance.com/). They continue to explore participatory budgeting and...
We had the pleasure of talking about participatory budgeting with Hannah Bink, Senior Director Digital Marketing and Operations at Scaled Agile. Participatory budgeting is a democratic process that allows community members, team members or stakeholders to directly...
In this episode with talked with Joan Davenport of Natwest bank, who is the Planning and Performance Lead for the Wealth Franchise in their marketing organization. Joan has a deep background in helping technology and finance professionals adopt Agile and Lean ways of...
