We’re speaking with Josh Bradshaw, Agile Coach at Workiva with a deep background in both Agile and marketing. Josh will be sharing his story with us today and talking about managing change in organizations.
Show Notes:
Episode: Managing Change with Agile in Marketing
Host: Melissa Reeve
Guest: Josh Bradshaw, Agile Coach at Workiva
Josh was born and raised in Arizona, which is where his wife and 4 kids currently reside. He was introduced to Agile 10 years ago and since then has taken it with him every where he can. He is currently an Agile Marketing Coach at Workiva and loves working with the team to continue to scale and grow as the company does. When he isn’t working or talking about Agile he enjoys playing video games with his boys, mountain biking, spending time with his family, and as you may notice a nice flat brimmed hat!
HIGHLIGHTS:
Josh Bradshaw’s Background and Introduction to Agile Marketing (00:36 – 03:03)
- Josh introduces himself and his journey into agile marketing.
- Discussion about Josh’s background in project management at a software company.
- Transitioning from traditional project management to agile methodologies.
Implementation of Agile Marketing at Work Kiva (03:03 – 06:56)
- Josh talks about his implementation of agile marketing at Work Kiva.
- Evolution of agile practices within the organization.
- Shifting from campaign-focused teams to customer persona-focused teams.
- Current structure of customer persona “pods” and self-contained teams.
- Continuous improvement and adjusting to achieve more self-organization and autonomy.
Benefits of Agile Marketing and Adapting to Change (06:56 – 15:)
- Discussion on how agile helps manage and embrace change.
- Highlighting the retrospective as a key event for addressing and implementing change.
- Introducing the Agile Marketing Manifesto and its focus on responding to change.
- Importance of data-driven decisions and communicating change effectively.
Addressing Team Members Struggling with Change (15:22 – 20:33)
- Strategies for helping team members who are resistant to change.
- Emphasizing empathy and understanding individual perspectives.
- Importance of addressing behavior alongside process to drive successful change.
Introducing Change at the Right Cadence (20:33 – 27:23)
- Discussion on introducing change at an appropriate cadence.
- Finding the balance between change fatigue and business needs.
- The value of trimester planning as a balanced approach between quarters and halves.
Closing Thoughts and Wrap-up (27:23 – 28:00)
- Recap of key takeaways from the conversation.
- Gratitude for the interview and sharing insights.
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