Justin Zimmerman returns to talk Scaling Agile Marketing

This episode features Justin Zimmerman of RedX—you may recognize that name since he’s been on the podcast before. We’re checking back in with him to see how his agile journey has progressed and scaled. He talks about the importance of training and onboarding in the scaling process. He gets into what they call a “start right” process designed to make sure that new teams get launched in a way that increases their likelyhood of success over the longer term. Listen closely for his comments about why he avoids using the term “teams.” And, of course, he talks about how they’ve applied and scaled agile methods. 

We hope you enjoy the show!