In this episode we talk with Justin Zimmerman who leads the content team at The RedX a company that develops software to support real-estate professionals. This is Justin’s first foray into adopting Agile—like many marketers he’s educating himself and learning on the job. We’ll hear how he’s approaching adoption, what’s working, and what’s not.

We were interested in hearing how he scoped the teams work based on words written per iteration. He also, shared some interesting insights on how he won executive buy-in by representing their previous work in the context of Agile boards. This episode offers inspiration for those content marketers that are getting started. If you like what you hear, check out a recent post by Justin entitled The 2 Metrics For New Agile Content Teams.

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