This episode features a conversation with Nicci Shaw of Intelligent Demand, a full-service integrated marketing agency. She’s a Scrum certified marketer who spent time at web-design shops and has significant experience working with technical teams. Like many marketers, that was her introduction to Agile. We don’t hear from that many agency leaders so if you’re at an agency or work with them this conversation should be of interest.
Intelligent Demand’s clients typically do not have an Agile practice in-house already, so Nicci talks about how to introduce Agile without presenting it as “process change” or outside the scope of the engagement. Some of the other topics we touch on include:
- How to prevent the theory from getting in the way of practice
- How her firm mixes elements of Agile and Lean
- How they transitioned to cross-functional teams as part of their Agile adoption
- How to balance planned and unplanned work
Enjoy the conversation!
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Hi – Is there a transcript for this podcast? I’m not much of a podcast person. But I am an ID client whose service is providing teams of Agile devs for clients needing to scale, and internally we have an Agile orientation. Curious about what’s going on behind the scenes at ID.
We do not transcribe our episodes as this time.